Resources Burgess Management Group
How Customer Centered is your company?

Take this survey and we'll send you the responses.

Do you consider your company to be “Customer Centered?” 
Yes Trying No

What is the percentage of employees have contact with the customer?  (This includes all reasons to have a contact such as accounts receivable, service, delivery or technical support.)  

What is the average hourly pay of those who spend over half of their time dealing with customers?  $

What is the average hourly pay of  the managers of those who have contact with the customer? $

Do you have a CRM (Customer Relationship Management) or software system to collect customer information?
Yes No

If so, what is the software?

How many days per year do your managers sit in the customer service chair?

How much time per day do your managers spend supporting and reinforcing those who report to them? 
-0, 1-2 hrs., 3-4 hrs., 5 plus hrs

How many customer surveys do you make each year?

Do you have a standard exit survey for those customers that are lost or have not bought from you in some time?  Yes No

How many days per year does your production and operation team spend with customers to hear what they want?

Do you assess your employees’ level of customer concern?
Yes
No

Is your hiring emphasis on the customer first?
Yes
No

Do you have formal processes to insure this?
Yes
No

Do you invite your customers in to critique your effectiveness?
Yes
No

Do you keep track of all communications with the customer?
Yes
No

Is this data readily available to all other personnel that have contact with the customer?
Yes No

Is the last conversation reviewed when the current conversation starts?
Yes
No

Do you do your annual planning based on each customers planned activity?
Yes
Partially No

Do you rate the Lifetime Value of each customer?
Yes
No

Do you review and compare revenue against contact time with the customer at least annually? Yes No

What is your industry?

Auto
Business Services
Distribution
Education
Entertainment
Finance, Investment, Legal
Food
Government
Home Services
Manufacturing
Medical & Health
Real Estate
Retail
Travel & Lodging
Wellness & Athletics
Non-profit Organizations
Other

City

Zip

Annual Sales $

Total Employees

Net Profit as a percent of sales

Number of Current Customers on the Books. (At least one sales transaction in the last 12 months.) 

under 49
50-99
100-199
200-499
500-999
1000-2499
2,500-4999
5,000-9,999
Over 10,000

Your Title

E-mail address for return results * Required to receive results.

Name (optional)

All information will remain confidential, no association with company or email will be made.  Print this page to compare results with the survey totals.