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Marketing Systems - CRM
We believe that in the future, long-term success will be governed solely by each company’s ability to develop relationships with its customers, donors and patients on an ongoing basis. The nature of this relationship will be a continually evolving process. This process is developed by systematically managing customer relationships.
Customer Relationship Program Development
Unlike traditional advertising and promotion, the relationship marketing approach attempts to build lasting relationships by viewing customers for their long-term income potential to the business, rather than their short term potential (determined by focusing on individual sales transactions).Through communications with each customer group, relationship marketing enables a company to focus clearly on the mission at hand. This is accomplished through the accumulated knowledge of their relationship with the company, combined with an understanding of the customer niche group.
Relationship marketing redefines the market by identifying and cataloging a company's customers by profitability and product category. By learning how particular customers think, feel and act towards the company's people and products, goals can become clearly defined and methods easily determined. By drawing up a comprehensive profile of their most valuable customers, companies can reshape their products according to their customers' needs.
CRM-System Solutions
Burgess Consulting has long supported and assisted database applications to capture and use customer data. However we have found most programs to be difficult for smaller companies without database managers to use in a meaningful way.
We have used the Commence™ platform in our offices since 1994. Using this powerful and easy to use application we developed our own Customer Relationship and marketing applications. Commence™ Corporation has also developed powerful applications for CRM which can be customized for individual company process needs. We find this the ideal platform for small and medium sized companies that want the power of their bigger competitors, yet it is affordable for companies as small as four or five employees.
We are authorized re-sellers of Commence.
www.commence.com