A major new story by The Kaiser Family Foundation, Generation M2: Media in the Lives of 8 to 18-Year-Olds, revealed that our youth are plugged in to the electronic world and barely allow themselves to touch newsprint.
This study provides profound information for advertisings who need to communicate with 8 to 18 year old youth. What it means:
- The 8 to 18 year olds come close to NO newspaper readership
- Find them on a smart phone or Internet
- Find them on TV but for the first time real time television time is dropping