Age 9 to 18 Media Study

A major new story by The Kaiser Family Foundation, Generation M2: Media in the Lives of 8 to 18-Year-Olds, revealed that our youth are plugged in to the electronic world and barely allow themselves to touch newsprint.

This study provides profound information for advertisings who need to communicate with 8 to 18 year old youth. What it means:

• The 8 to 18 year olds come close to NO newspaper readership
• Find them on a smart phone or Internet
• Find them on TV but for the first time real time television time is dropping

View the study, I recommend the presentation for a quick overview.

Comments

[lisa]

I do agree with all the ideas you've presented in your post. They're very convincing and will certainly work. Still, the posts are too short for starters. Could you please extend them a bit from next time? Thanks for the post.