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Saturday
Mar052011

Age 9 to 18 Media Study

A major new story by The Kaiser Family Foundation, Generation M2: Media in the Lives of 8 to 18-Year-Olds, revealed that our youth are plugged in to the electronic world and barely allow themselves to touch newsprint.

This study provides profound information for advertisings who need to communicate with 8 to 18 year old youth. What it means:

  • The 8 to 18 year olds come close to NO newspaper readership
  • Find them on a smart phone or Internet
  • Find them on TV but for the first time real time television time is dropping

View the study, I recommend the presentation for a quick overview.