18 to 34-year-olds

From American Marketing Association's, INSIGHTations reports that a major Media/harris Poll survey reaveald that less than 25 % of 18-34 year olds read a daily newspaper.

Just two in five U.S. adults say they read a daily newspaper online or in print every day.

Just (72%) Americans  say they read a newspaper at least once a week while 81% read a daily newspaper at least once a month. One in ten adults (10%) say they never read a daily newspaper.

Unfortunately so far cunsumers are not willing to pay for an online subscription.  (77%) say they would not be willing to pay anything to read a newspaper's content online. While some are willing to pay, one in five online adults (19%) would only pay between $1 and $10 a month for this online content and only 5% would pay more than $10 a month.