Twenty Years - Marketing Management and Planning
Marketing is misunderstood by many. It has come to mean everything from sales to promotional items, and includes everyone from printers to webmasters. These and many more professions and trades are part of the continual marketing dialog between customer and organization, but without structure, focus and purpose, no one component has more than cursory value.
Further, over the last decade it has become fashionable for “guerrilla marketing” to justify anything goes, brainstorming, and now “social networking.”
But what in marketing really works?
Marketing is a process not a department, just as “management” is not a department but a business practice.
Understanding the marketing process to match core competencies with customer needs and properly "position" those competencies in the market is where the pay off comes.
We stand on our record of helping clients grow and develop their businesses. This record includes client relationships of 10 to 20 years with growth rates of 5 times or more. Our average client relationship is over eight years and increaseing!
Our clients continully out-perform their competition and increase market share when they use our marketing management processes.